New staff appointments to enhance dealer network

Eddie Caulfield (pictured left) has been appointed to the position of territory manager in the south east, replacing Iain Faulds (pictured right) who has been promoted to UK sales support manager.

Mr Caulfield worked as a territory sales manager for Krone UK back in 2009 before moving into the dealer network until rejoining the company in January 2018.

The significant experience and knowledge that Mr Caulfield has gained from working within the dealership sector will be hugely valuable to Krone and will also have a major beneficial impact on an existing dealer relationships as well as new business opportunities. At the same time the Krone business he left back in 2009 has grown exponentially, from a turnover of just £7 million to a peak of £22 million in only 10 years.

“I missed the camaraderie of working for a family run organisation, which is innovative and has built its reputation on quality and service,” he says. “Krone’s product range is similar to the one that I left except for the BiG X forage harvester and the BiG Pack balers, both of which have had a huge impact on the machinery sector in recent years.”

Mr Caulfield says that single biggest most notable change in the UK forage industry has been the rise in the number of AD plants and this has helped to fuel the demand for quality forage harvesters.

Mr Faulds will be based in the Midlands, which gives him a strategic advantage in the new role created by Krone UK of national sales support. Dealers throughout the UK need additional support to help improve knowledge of the company’s range of forage equipment from selling through to installation with the end user. He will also be responsible for data capture on all products within the range so that ultimately the company can offer full traceability to the end user.

“Krone UK has built its reputation on trust and transparency with the dealers,” he says. “This gives them the knowledge and confidence to tackle new challenges in the future. In the eight years that I have been with the company there have been huge changes throughout the industry. The rising cost of production has put pressure on all sectors of the industry, particularly the dealerships. My role will be to support our own territory sales managers and to also be an additional link to the trade.”